Steam To Have Dedicated Areas In Store At Game This Christmas

GAME customers should look out for dedicated areas within stores promoting all manner of Steam products this Christmas.

The new areas will be home to the upcoming range of Steam hardware, including Steam Machines, Steam Link and the Steam Controller, all set to launch exclusively in GAME stores on November 10.

The usual range of Steam digital cards will also be offered.

PC titles have struggled for retail store exposure since the platform became heavily focussed on digital sales as a result of the popularity of Steam and rival online stores.

Source: MCV